Here, you can quickly see your core performance metrics, including:
Spend – Total advertising spend across your channels.
Revenue – Total tracked sales revenue.
AOV (Average Order Value) – Your average order size.
New Customers – Number of first-time buyers.
CAC (Customer Acquisition Cost) – The cost to acquire a new customer.
CPA (Cost per Acquisition) – The tracked acquisition cost directly attributable to ad spend.
You can view these metrics blended (eCommerce + Amazon) or eCommerce-only. Note: not all metrics can be blended.
Drill-Down Views
The Scorecard also provides detailed drill-downs by:
Channel – e.g., Facebook Ads, Google Ads, TikTok, Amazon.
Product – See performance at the SKU or product category level.
Platform – Compare data across different platforms or marketplaces.
These drill-downs allow you to break out metrics like Net Revenue, New Customers, and AOV for each specific segment.
Timeline, Date & Attribution Controls
Use the Timeline section to slice your data by:
Day
Week
Month
Year
At the top right, the Date Selector lets you choose your reporting date range. You can also control the comparison percentages shown in the Scorecard by selecting either:
Previous Period – Compares against the immediately preceding time range.
Previous Year – Compares against the same time range last year.
In the same control area, you can also choose your Attribution Type — for example, first-touch, last-touch, or Modern — to define how conversions are credited across your campaigns.
These controls make it easy to analyze performance trends over time, understand how attribution impacts your KPIs, and see whether your metrics are moving up or down.
In short, the Scorecard gives you both the big picture and the granular view — helping you understand where your revenue is coming from, what’s driving customer acquisition, and how each channel, product, or platform is performing over time.