The Advertising Report consolidates all of your campaigns, ad sets, ads, and creatives into a single dashboard. Whether you want the big picture or a drill-down into a single ad, everything is available at your fingertips.
Campaign & Network Breakdown
The first view of the Advertising Report shows a breakdown of your ad networks, with their associated campaigns listed underneath. From here, you can:
Expand any network by clicking the “+” icon to reveal its campaigns.
Drill further into ad sets and ads with another click.
See all the key KPIs you care about at every level: Spend, Revenue, Attributed ROAS, Conversions, CPA, and more.
This hierarchy makes it simple to navigate from a high-level overview down to the performance of a specific ad.
Multiple Report Views
Along the top, you’ll find tabs that allow you to switch between specialized report views:
Daily View – See all campaigns and ads rolled up by day.
Creative View – Focus on individual creatives with dedicated creative KPIs (e.g., CTR, Engagement Rate, Thumbstop, etc.).
Attribution Comparison – Compare campaign results side-by-side across attribution models.
Each view is designed to highlight the data most relevant to that angle of analysis.
Attribution & Filtering Controls
In the top-right control bar, you can select from five different attribution models:
Pixel
Last Click
First Click
Linear
Modern
You can also filter by platform, campaign, ad set, or individual ad, giving you flexibility to analyze results at the exact level you need.
The same control area lets you adjust the date range for reporting and toggle how attribution affects your performance metrics.
Timeline Analysis
Switch to the Timeline view to analyze KPIs by:
Day
Week
Month
Year
In this view, you can also sort the table by clicking on any ad network header. When you push a network to the top, the campaigns, ad sets, and ads underneath will automatically re-order, making it easy to focus on the platforms that matter most.
This combination of timeline and sorting helps you spot trends, seasonality, and performance shifts over time — while keeping your analysis organized around the networks you care about.
In Summary
The Advertising Report is your one-stop hub for understanding paid media performance across every network and campaign. With powerful drill-downs, flexible attribution options, and multiple report views, it gives you the clarity to see what’s working, what’s not, and where to optimize your ad spend.