A focused dashboard for email performance, from delivery to conversion, pulled directly from Klaviyo, with your choice of Klaviyo or Modern (UTM) attribution.
What you’ll see
Core Metrics
Sends / Deliveries – Total emails sent and successfully delivered
Open Rate – Unique opens ÷ deliveries (directional; Apple MPP can inflate)
CTR (Click-through Rate) – Unique clicks ÷ deliveries
CTOR (Click-to-Open Rate) – Unique clicks ÷ unique opens
Conversions & Conversion Rate – Attributed under the selected model
Attributed Revenue – Revenue tied to email under the selected model
Unsub / Complaints / Bounces – Channel health indicators
Drill-Down Views
Campaigns vs Flows – Compare one-off sends to automated sequences across the same metrics (Engagement, Conversions, Attributed Revenue), with trend lines by day/week/month.
Controls
Attribution Toggle
Klaviyo Attribution (respects Klaviyo click/view windows)
Modern (UTM) Attribution (UTM-based, cross-channel rules)
Switching updates Conversions/Attributed Revenue everywhere.
Date Range & Time Grain – Day / Week / Month for trends
How to use it
Select date range and choose Klaviyo or Modern (UTM) attribution
Scan tiles for delivery, engagement (CTR/CTOR), conversion, and revenue health
Use Campaigns vs Flows to spot winners/laggards and where to test cadence/creative
Validate big swings against the Lifecycle Report to confirm purchase impact
In short: The Klaviyo Report shows how emails perform pre- and at-conversion, lets you flip attribution models to sanity-check credit, and highlights whether Campaigns or Flows are driving results.